I help businesses build effective solutions to expensive problems using lean user experience practices:

Research-first design

Starts with user research (inteviews, contextual inquiry, artifact research), working in the user’s environment where possible. We then distill findings into actionable tests.

Frequent, low cost validation

Waiting for feedback on a feature after you ship it is too late. I use low-cost prototypes to test concepts with users before ever writing a line of code.

Measure and iterate

Work does not stop once the feature is shipped. I measure usage and retention statistics to ensure people are getting value from what we’ve built.

Selected case studies